Peter O’Neill of Logan Tod posted an article outlining his requirements for an Excel plug-in for Google Analytics. After a couple of follow-up conversations with Peter, let me respond to his requirements list and show how Nextanalytics for Excel delivers the ideal solution.

For many reports, it is good to see the largest items in a list (top 10 web pages, top 20 keywords, etc). You are only getting part of the story if you don’t keep those items in perspective to the whole – what was the total for all the rest of the items? In this [...]

This is just SO cool! No more guessing at what you want — we built the ULTIMATE in interactive Google Analytics tools for Microsoft Excel. You get to see the query results as you build it, perform interactive segmentation, convert all those ugly URL’s into VP-friendly text, build those nasty KPIs and deliver it all [...]