We were talking to some people last week, and they were talking about one of our visitor engagement reports.  They wanted to format the report for printing, and thought there needed to be more explanation about what was being presented. These are classic requests made about reports produced by someone else – they are never exactly what you want, and need a little tweak here, or a little extra explanation there. Next Analytics excels in situations like this…

Every workgroup has their own evolving ‘lingo’ that defines who they are and what they care about today. This is why so many people revert to Microsoft Excel for distributing information – they need to modify how the information is presented and the terminology used. The reports are almost always going to Someone That Matters, and you are trying to influence that HiPPO (Highest Paid Person’s Opinion). They won’t spend the time to figure out your report, so you download, import, analyze, re-label, color, chart and supplement to answer their questions in a format that is acceptable to them.

Reporting day

Then, once a week or once a month, you refresh all your reports for delivery. It’s reporting day; the most important day of your career. It is also the most tedious. At a time when you should be explaining what happened to cause the variations being presented, and what your recommendations are for the coming period, there you are – downloading, importing, re-labelling, coloring and charting data. Moving data from one report to another; getting it out of the Google Analytics and into Microsoft Excel.

This is where Next Analytics provides a very unique solution to your problem. We automate the download, the import, the analysis, the label changes, and we let you add your own color, charts and supplemental information completely within Excel. On reporting day, click the refresh button, send the report. HUGE amounts of time freed up.

WHOA! Not so fast! With all that time you just saved, now you can look a little closer at your results, add additional interpretation and answer more of the questions you know they will ask before they ask them! This is the value-add you bring to the organization. This is your opportunity to shine. This is why you deserve that raise.

Make our reports into your reports

Just what can Next Analytics do for you? We remove the tedium while delivering the information you want, your way. You can take any of our pre-built reports and easily make it your own. Case in point – the “Advanced Website Visitor Engagement Analysis” report. Don’t like the layout? Confused by some of the labels?

Working completely in Excel, using simple cell references and formatting techniques, give it a complete facelift. Use your company colors, include space for commentary or explanatory text, and place the emphasis where you want it.

With a click of the mouse, Next Analytics can still refresh the data – performing the download, import, and analysis for you. You are in complete control over presentation using the Microsoft Excel you are familiar with.

All of our reports can be re-used in this way. The analytic scripts are independent of the presentation, and the presentation is pure Microsoft Excel and entirely under your control.

Other products promise this kind of Excel integration, but they do little more than download the data. You are left with complicated, time consuming and fragile manipulation of the data in Excel. With Next Analytics, you can fully automate the analysis. Your spreadsheets are easy to update, easy to maintain, easy to modify.

Spend your time where it counts

Stop wasting time on reporting day moving data around. Refresh all your reports with a click and spend your time making observations and recommendations. Interpret the data so that others don’t have to. Give them answers. Don’t leave them trying to guess what might be important on your reports.