Facebook Insights: Useful FQL Next Analytics – 30 day trend

Facebook Pages must contribute to the overall business.  Therefore, management wants to monitor trends to evaluate if marketing campaigns are having the desired effect on the page. To broaden the analysis, Facebook Insights offers you a wide range of metrics to choose from (http://developers.facebook.com/docs/reference/fql/insights).

See patterns by day
Life to date, what are the overall high and [...]

Facebook Insight in Excel: How to get page_id, You’ll Need It.

Facebook has the notion of page_id, which is a long string of digits.
In order to use Facebook Insights for enquiring about pages, you need to know the page id of the Facebook pages you can report on.
To get the page_id, we use Facebook Query Language, aka FQL.
Paste the following lines of text into an empty [...]

Browser Version Popularity Report

I saw a tweet today about an old Google Analytics blog article about custom reporting, and in the comments, it seemed that everyone wanted a simple report showing the popularity of various browser versions. That is not a report you can make using Google Analytics custom reports, so it has gone unanswered…until now. Using the [...]

Excel Analytics: So much more than retrieving data

Next Analytics is more than just a data retrieval Add-in to Excel. It is in-memory analytics engine sitting ready to do advanced in-memory analytics in ways that rivals major BI players.
In-memory analytics are a superior approach to analytics as compared to other sources because of the minimal IT impact.  When IT gets involved, then there’s [...]