Facebook Like and Comment Sources

April 28 2011 by mike in Example, Excel, Facebook |No Comments

On an Inside Facebook article this week, Josh Constine reveals how Facebook has recently improved the Facebook Insights API so it now reveals if page likes or comments came from a mobile device. With full access to the Facebook API, we thought we should show you how Next Analytics can pull this new information and [...]

How to #Measure SEO Performance by @AniLopez

April 26 2011 by mike in Example |No Comments

Thought you’d like to know about a blog by @AniLopez of @CardinalPath (formerly VKI). It’s a very helpful explanation of key items when it comes to SEO Measurement.
See the blog aricle here:  http://dynamical.biz/blog/web-analytics/measuring-seo-performance-37.html
Ani also supplies a ready-to-use dashboard for turnkey “SEO Measurement”.  Here’s one of the charts you could get:

I’m proud to mention that he used our [...]

6 Challenges of Web Analytics in Excel

April 22 2011 by mike in Commentary, FAQ, Google Analytics, Opinion |No Comments

Using Excel to report web analytics is fraught with challenges. This article explores how Next Analytics for Excel overcomes the 6 major obstacles.

Finally – A Useful Traffic Sources Report

April 7 2011 by mike in Google Analytics, Opinion |No Comments

When Google announced the release of 127 new dimensions and metrics available from the Google Analytics API on Jan.25, 2011, there was hardly a peep about the HUGE relaxation of the rules about what dimensions and metrics could be queried together. I am amazed that no one has picked up on it since then! Well, [...]