One of the cool things about Facebook is that there’s lots of publicly available data and you don’t need Admin access to get it.
For example, our Competitive / Comparative Analysis Worksheet shows lots of valuable data:
With this simple Excel dashboard you can the following information about anybody’s page.
The number of Facebook Fans
The number of Facebook [...]
If you have a busy site, you know the pain Fast Access Mode is causing you. Have sympathy for Google though. It is, after all, a free service, and you are making their servers work exponentially (factorially?) harder than most other businesses.
Some of you might be asking — What’s “Fast Access” mode. This mode alters your [...]
The Twitter API is wide open. You can get data not just on yourself, not just on your friends and followers, but also your competitors and peers.
Most Twitter tools give you stats as-of-the-moment. Very few if any let you build history for longer term analysis of trends and outliers, patterns, and correlation. Maybe some do, [...]
The more often you engage in social media, the more popular you get.
Sadly, this is also true for your competitors.
That’s why you should track the social activity of competitors.
The problem is that Facebook and Twitter do not give historical data (unless you are the administrator).
So we created two simple spreadsheets we are calling “Trackers.”
These two [...]
Track the behaviour of people as they visit pages in your web site. You can choose up to six pages in an imaginary sequence (call it a funnel). This report presents details of where they landed from, and which page they went to next, not just “in your funnel”. It also knows what they were [...]
Here’s a request by a customer for a highly focused dashboard that gave them answers to specific questions. They wanted to use this report (after customizing its look by themselves) to use each week in their board meetings. We thought you might find it useful.
It’s a zero-footprint dashboard – nothing to install – just setup [...]
The trouble is, Google’s search engine gives no thought to truthfulness when it scores someone else’s words higher than your own.
The need to sensationalize is not a new phenomena. If someone is announcing anything, it will probably be sensationalized. They will say your brand is AMAZING and world-class or that it’s a big [...]
Gone are the days when you can run single large and unsegmented campaigns and hope for success. On the plus side, web and PPC methodology allow you to have a laser-focus on segments and they provide you the data you need to create great campaigns, if you use it. Google Analytics, Facebook Graph API, Facebook [...]
In this age of couponing and PPC, it’s easy to waste profit and lose customers by selling the wrong thing to the wrong people with the wrong messaging.
To be successful in couponing, you need our analytics to segment data and to learn which segments to focus on. What choices do you have for segmenting? Find the intersection of these things:
Type of offer: [...]
In this age of couponing and PPC, it’s easy to waste profit and lose customers by selling the wrong thing to the wrong people with the wrong messaging.
To be successful in couponing, you need our analytics to segment data and to learn which segments to focus on. What choices do you have for segmenting? Find the intersection of these things:
Type of offer: [...]