(a.k.a. how do I find my profile ID?)
One point of confusion for new users is the need to identify a profile ID in our templates and examples. No, it is NOT the UA-xxxxxxx-x number you used in your tracking code. Here’s the scoop…

For many reports, it is good to see the largest items in a list (top 10 web pages, top 20 keywords, etc). You are only getting part of the story if you don’t keep those items in perspective to the whole – what was the total for all the rest of the items? In this [...]