Sometimes called a Google Analytics plugin for Excel, Next Analytics delivers far more than just connectivity — it is a complete web analytics solution integrated into Microsoft Excel.
We’re always working on a new release at Next Analytics — moving the bar a little higher. Making your life a little easier. In response to feedback from people using [...]
We were talking to some people last week, and they were talking about one of our visitor engagement reports. They wanted to format the report for printing, and thought there needed to be more explanation about what was being presented. These are classic requests made about reports produced by someone else – they are never [...]
In part 1 of this article, I introduced a new report that shows some of the powerful analytics capabilities of Nextanalytics for Excel – in this case, a full series of tables exploring the relationships between the Recency, Loyalty, Duration and Depth segmentation. This Excel-based dashboard also provides the ability to filter by any of [...]
Peter O’Neill of Logan Tod posted an article outlining his requirements for an Excel plug-in for Google Analytics. After a couple of follow-up conversations with Peter, let me respond to his requirements list and show how Nextanalytics for Excel delivers the ideal solution.
For many reports, it is good to see the largest items in a list (top 10 web pages, top 20 keywords, etc). You are only getting part of the story if you don’t keep those items in perspective to the whole – what was the total for all the rest of the items? In this [...]
This is just SO cool! No more guessing at what you want — we built the ULTIMATE in interactive Google Analytics tools for Microsoft Excel. You get to see the query results as you build it, perform interactive segmentation, convert all those ugly URL’s into VP-friendly text, build those nasty KPIs and deliver it all [...]
We’re really proud of our latest release of Nextanalytics for Excel, and I think you’ll be impressed with how much you get for so little. This is not just a simple add-in to Microsoft Excel; it brings a lot of capabilities from large-scale BI applications down to the desktop for personal use. New to version [...]
We have a new Nextanalytics product line (Nextanalytics for Excel), so it is only fitting that we launch a new support forum for our community. I’ve had this domain for a while as well, and it is appropriate to join the two — Nextanalytics really does give you an edge in analytics today!
With this new [...]