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	<title>the analytics edge</title>
	<link>http://analyticsedge.nextanalytics.com</link>
	<description>a nextanalytics blog</description>
	<lastBuildDate>Wed, 25 Aug 2010 20:56:12 +0000</lastBuildDate>
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		<title>Does your website have a busy calendar?</title>
		<description><![CDATA[Google Analytics uses a line chart across most of their pages, showing the trend of traffic over time. I guess the idea is that you can visually see trends from week to week, month to month, but that has never worked for me. The weekly bump and weekend dips make the chart busy and confusing. [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/08/does-your-website-have-a-busy-calendar/</link>
			</item>
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		<title>Day of Week Report for Google Analytics</title>
		<description><![CDATA[It is surprisingly hard to get day-of-week information out of Google Analytics, and the ‘best’ scenario I have heard is to compare one week to another. That’s not much of a trend, but I guess it’s something. With Next Analytics for Excel, there is a simple way to get reports by day-of-week that lets you create [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/08/day-of-week-report-for-google-analytics/</link>
			</item>
	<item>
		<title>Building One Excel Dashboard for Multiple Web Sites</title>
		<description><![CDATA[There are a surprising number of people that are tracking multiple web sites with Google Analytics, and they often want to see a report or dashboard comparing and contrasting their performance. Next Analytics is one of the few products that makes this a simple task – here’s how.
First, Next Analytics allows you to log in [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/08/building-one-excel-dashboard-for-multiple-web-sites/</link>
			</item>
	<item>
		<title>Powerful Analytics Tip Every Website Should Employ</title>
		<description><![CDATA[This blog article over at SEOmozBlog by Rand Fishkin professes the power of segmenting the usual trend charts by categories of pages, so it is easy to see whether traffic changes are due to blog articles or tutorial guides or whatever groupings make sense on your site. When I read the article, I immediately thought [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/08/powerful-analytics-tip-every-website-should-employ/</link>
			</item>
	<item>
		<title>Monthly Metrics &#8211; Measuring your Keywords</title>
		<description><![CDATA[Jim Gianoglio over at LunaMetrics posted an interesting blog yesterday, suggesting that there is value in tracking the number of keywords referencing your site over time. He laid out an interesting argument that it is supposed to give you a good indication of how well you fair on search indexing and whether there are issues [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/08/monthly-metrics-measuring-your-keywords/</link>
			</item>
	<item>
		<title>Next Analytics for Excel 2.3 released</title>
		<description><![CDATA[Sometimes called a Google Analytics plugin for Excel, Next Analytics delivers far more than just connectivity &#8212; it is a complete web analytics solution integrated into Microsoft Excel.
We&#8217;re always working on a new release at Next Analytics &#8212; moving the bar a little higher. Making your life a little easier. In response to feedback from people using [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/08/next-analytics-for-excel-2-3-released/</link>
			</item>
	<item>
		<title>How do you read this report? Are the visitors engaged?</title>
		<description><![CDATA[We were talking to some people last week, and they were talking about one of our visitor engagement reports.  They wanted to format the report for printing, and thought there needed to be more explanation about what was being presented. These are classic requests made about reports produced by someone else – they are never [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/08/how-do-you-read-this-report-are-the-visitors-engaged/</link>
			</item>
	<item>
		<title>Anatomy of a Simple Google Analytics API Query</title>
		<description><![CDATA[Behind every Next Analytics dashboard and report is a series of script commands. These simple text strings start with a command name and are usually followed by comma-separated parameters. When we added the ability to make Google Analytics queries, we had to create a new script command that would translate into a full query behind [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/07/anatomy-of-a-simple-google-analytics-api-query/</link>
			</item>
	<item>
		<title>Customer Intelligence from Google Analytics</title>
		<description><![CDATA[I was looking at a report from a customer intelligence vendor last week and got thinking that a lot of the same data was available in Google Analytics, but it wasn’t very accessible in the normal reports that people use. Now I wouldn’t suggest we can replace the paid service entirely, but the value of [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/07/customer-intelligence-from-google-analytics/</link>
			</item>
	<item>
		<title>Landing Page Performance Across Segments</title>
		<description><![CDATA[In this week’s Excel dashboard, we look at website landing pages – which ones are your most effective and how different visitor groups treat them. Four major segments are shown side-by-side: direct traffic, visits from search engines, visits from referring web sites, and clicks from paid advertising. Leveraging Excel’s conditional formatting makes it easy to [...]]]></description>
		<link>http://analyticsedge.nextanalytics.com/2010/07/landing-page-performance-across-segments/</link>
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