A number of people need to keep track of multiple web properties – their blog, support site, maybe a social media presence and their main web site. They may even have a series of related websites that they want to track independently. This week’s free Excel dashboard shows just how easily Next Analytics lets you [...]

In this week’s Excel dashboard, we look at website landing pages – which ones are your most effective and how different visitor groups treat them. Four major segments are shown side-by-side: direct traffic, visits from search engines, visits from referring web sites, and clicks from paid advertising. Leveraging Excel’s conditional formatting makes it easy to [...]