This blog article over at SEOmozBlog by Rand Fishkin professes the power of segmenting the usual trend charts by categories of pages, so it is easy to see whether traffic changes are due to blog articles or tutorial guides or whatever groupings make sense on your site. When I read the article, I immediately thought [...]

In this week’s Excel dashboard, we look at website landing pages – which ones are your most effective and how different visitor groups treat them. Four major segments are shown side-by-side: direct traffic, visits from search engines, visits from referring web sites, and clicks from paid advertising. Leveraging Excel’s conditional formatting makes it easy to [...]

Third in the series (see Visitors overview, Traffic Sources overview) of Excel-versions of typical Google Analytics reports, the Content Overview report provides the detail on what web pages are the most popular. Starting with an overall trend chart showing page views totals by date, the report includes high-level counts and mini-trend-charts for both the page [...]