This is the Microsoft Excel report element you’ve always wanted – showing a map of the world, highlighted to show where your website visitors come from. It is included in this week’s free dashboard, and Next Analytics will automatically create and update it. To learn more about the dashboard, see our Product pages. In this [...]

It is surprisingly hard to get day-of-week information out of Google Analytics, and the ‘best’ scenario I have heard is to compare one week to another. That’s not much of a trend, but I guess it’s something. With Next Analytics for Excel, there is a simple way to get reports by day-of-week that lets you create [...]

With all the online reports provided by Google Analytics, the one that seems to be missing, years after it was pointed out, is the What’s Changed Report. Way back in 2007, Avinash Kaushik wrote in his blog (Occam’s Razor) and his book (Web Analytics, An Hour a Day) about the wonderful value of [...]