Google Analytics Fiscal Reporting in Excel – Part II

A very common challenge in corporate web reporting is determining the appropriate metrics for fiscal periods that differ from the calendar. This multi-part article discusses how we can use the Next Analytics Excel add-in to overcome our fiscal reporting challenges. In Part I, we looked at the simple case of reporting fiscal weeks where the [...]

Google Analytics Fiscal Reporting in Excel – Part I

A very common challenge in corporate web reporting is determining the appropriate metrics for fiscal periods that differ from the calendar. This multi-part article discusses how we can use the Next Analytics Excel add-in to overcome our fiscal reporting challenges.
Let’s start with fiscal week reporting. Most fiscal weeks start on Sunday, and if that is [...]