Next Analytics has an extensive search and replace capability (“Fix” tab)  that includes regular expressions as well as partial and exact match functions. These expressions are saved into comma-separated-value (CSV) files in the user’s Documents directory structure, making them reusable from multiple spreadsheet reports. By referencing files in the file system, though, each workbook is [...]

As noted in Occam’s Razor by Avinash Kaushik, as well as his popular books Web Analytics 2.0 and Web Analytics: An Hour a Day, the most important aspect of any web analytics initiative is getting to the actionable insights that drive strategic decisions. He says that from raw data alone, it is impossible to deduce [...]