Using Excel to report web analytics is fraught with challenges. This article explores how Next Analytics for Excel overcomes the 6 major obstacles.

Peter O’Neill of Logan Tod posted an article outlining his requirements for an Excel plug-in for Google Analytics. After a couple of follow-up conversations with Peter, let me respond to his requirements list and show how Nextanalytics for Excel delivers the ideal solution.

This is just SO cool! No more guessing at what you want — we built the ULTIMATE in interactive Google Analytics tools for Microsoft Excel. You get to see the query results as you build it, perform interactive segmentation, convert all those ugly URL’s into VP-friendly text, build those nasty KPIs and deliver it all [...]

We’re really proud of our latest release of Nextanalytics for Excel, and I think you’ll be impressed with how much you get for so little. This is not just a simple add-in to Microsoft Excel; it brings a lot of capabilities from large-scale BI applications down to the desktop for personal use. New to version [...]

We have a new Nextanalytics product line (Nextanalytics for Excel), so it is only fitting that we launch a new support forum for our community. I’ve had this domain for a while as well, and it is appropriate to join the two — Nextanalytics really does give you an edge in analytics today!
With this new [...]