When Google announced the release of 127 new dimensions and metrics available from the Google Analytics API on Jan.25, 2011, there was hardly a peep about the HUGE relaxation of the rules about what dimensions and metrics could be queried together. I am amazed that no one has picked up on it since then! Well, [...]

When reporting Google Analytics visits by source, if you have a lot of people coming to your site from web-based email, and you aren’t using any campaign tracking parameters on your links, you may get a lot of sources that look like:
us.mg1000.mail.yahoo.com
us.mc534.mail.yahoo.com
sn117w.snt117.mail.live.com
co120w.col120.mail.live.com
There may be plenty of variants for each of the various mail servers, and [...]

With all the online reports provided by Google Analytics, the one that seems to be missing, years after it was pointed out, is the What’s Changed Report. Way back in 2007, Avinash Kaushik wrote in his blog (Occam’s Razor) and his book (Web Analytics, An Hour a Day) about the wonderful value of [...]

If you run a blog, DailyBlogTips recommends the Top 5 Google Analytics Reports for Bloggers. We’ve produced a quick dashboard using Nextanalytics for Excel to give you access to all this information in one quick overview, refreshed with the click of a button. You’ll see (1) the top traffic sources that your visitors are coming [...]

If you are looking for an Excel version of the standard Google Analytics Traffic Sources Overview, this is it, delivered using Nextanalytics for Excel. It includes the usual total visits trend and the top mediums listed on a percentage basis with micro-trends and a summary pie chart.  Across the bottom, it shows the top sources [...]