When reporting Google Analytics visits by source, if you have a lot of people coming to your site from web-based email, and you aren’t using any campaign tracking parameters on your links, you may get a lot of sources that look like:
us.mg1000.mail.yahoo.com
us.mc534.mail.yahoo.com
sn117w.snt117.mail.live.com
co120w.col120.mail.live.com
There may be plenty of variants for each of the various mail servers, and [...]

There are a surprising number of people that are tracking multiple web sites with Google Analytics, and they often want to see a report or dashboard comparing and contrasting their performance. Next Analytics is one of the few products that makes this a simple task – here’s how.

For many reports, it is good to see the largest items in a list (top 10 web pages, top 20 keywords, etc). You are only getting part of the story if you don’t keep those items in perspective to the whole – what was the total for all the rest of the items? In this [...]

By using Nextanalytics for Excel to load and pivot your data, you gain immediate access to information you can use. You don’t have to struggle with changing field formats, building transformation formulas or struggling with Excel’s complicated pivot tables.